Beautycounter: Getting Safe Skin Care Products into the Hands of Everyone


beautycounter photo

Beautycounter is a certified B-Corporation that creates safe, toxin-free skin care products and cosmetics for women, men and children. Their mission is to get safe products into the hands of everyone. Let’s get to know a bit more about this brand from Consultant, Susie Paneyko

What is Beautycounter and how did it all begin? Beautycounter was founded by Gregg Renfrew and it launched in March 2013. It is headquartered in Santa Monica California. Gregg was shocked when she discovered that there had been no Federal Regulation in the skin care/cosmetic industry since 1938. Anyone can put any ingredient in a product without it being tested. She could not find a line that she knew to offer safe products so she created Beautycounter.

What is the never list? The never list is a list of common ingredients found in products that Beautycounter will NEVER use. The EU has banned close to 1,400 toxic ingredients; the U.S. has banned only 11. Beautycounter has banned close to 1,500 and we continue to screen ingredients – if they are not safe, we don’t use them.


How are you involved with Beautycounter? I joined Beautycounter as a consultant in March 2014. I went to a Beautycounter event where Gregg spoke. I was hooked after hearing what she had to say and after I tried the products. I decided since I loved the products as well as their mission, why not become a consultant, spread the word, educate women and get the products at a discount. Win, win!

What does the word sustainability mean to you? Reusable, home-grown, earth conscientious.

Does the business do anything special to promote sustainability? The Gentle Exfoliator Polishing Cream, our face wash, exfoliates dry skin without the use of plastic micro-beads. Plastic micro-beads are commonly used in exfoliating body washes, toothpaste, and other personal care products and have become a large source of pollution in our lakes, rivers, and oceans. At Beautycounter we use jojoba esters to add exfoliating shine, which are sourced from the jojoba plant, biodegrade, and are non-toxic to the aquatic environment.

We also use paper compacts for our pressed powder products like blush, eye shadow, and bronzer. Every compact is made from recycled paper, and if you cut off the mirror and remove the tray, the package is recyclable.

How do you personally incorporate sustainability into your lifestyle choices? I recycle, and I use Beautycounter.

Describe your typical customer. The common denominator of my customers is that they really care about sustaining their health. They care about what they eat, they care about the environment and they care about what they put on their skin. They also care about their family’s health.

What is your best-seller? It’s really impossible to pick one, so a few of my best sellers are: the Nourishing Cleansing Balm, the three Lustro Face Oils, the Rosemary Body Oil, the Hydrate Body Lotion and the Enrich Body Butter.

What products would you recommend for the following profiles:

An active 50-year-old with mature skin, who enjoys the outdoors and yet is conscious of aging and looking her best in the social scene of Dubai. I would highly recommend the Countertime Collection, the Sunscreen line (SPF 30), and the Dew Skin (SPF 20).

A mother in her 30’s with young children who works part-time and may find the work-life balance a little hectic. She is dealing with school pick-ups and drop-offs, rushing to after-school activities, working, and basically not getting enough sleep. This age group would benefit from the Essentials line including the Anytime Eye Cream – a coconut oil based line for those not really ready for the anti-aging line. Plus, I would recommend the touch-up concealer pen to hide those not-much-sleep lines, and a healthy spritz of the Rosewater Uplifting Spray is always good for a pick-me-up in the car!

A high school student. Definitely the Essentials line using the Gentle Exfoliator twice a week for blemished skin. The #3 Lustro Face Oil works miracles on blemishes!

Did you want to include the guys as well? The guys can all benefit from Beautycounter too! We have a shaving cream that is popular, the shampoos work for the guys and the girls, and if they are into a face cleansing routine the Essentials line works well.

As we wrap up our interview, can you leave our readers with a summary of  the eye-opening facts?

There has been no Federal Regulation in the skin care/cosmetics industry since 1938. Close to 1,400 harmful chemicals have been banned in the EU; 11 have been banned from the U.S.

The Food and Drug Administration does not require that cosmetics ingredients or products be approved before they go on the market, and the FDA has no power to recall a product from the market.

80% of skin care products and cosmetic ingredients have never been tested for safety. More than 85,000 chemicals are registered for use in commerce and about 10,500 are used in the cosmetics industry.

Scientific studies over the past 40 years have fueled the consensus that exposure to toxic chemicals plays a role in the incidence and prevalence of many diseases and disorders in the U.S.

We don’t know about you, but this definitely has us wanting to overhaul our skin care routine and clean up our act!  A gift from Beautycounter this holiday season is the perfect way to begin 2016; with toxin-free stocking stuffers and Hanukkah treats for all the girls and guys on your list!