Tennis Anyone? All About the Hair…

Julien Farel and Wawrinka

Full disclosure, ethical muse is all about the hair. A good hair day or a great blow-out always leave us with a spring in our step. We also love tennis. What do these two things have in common? Julien Farel. A month ago, the US Open was in full swing. Ball placement, number of aces, speed of serve, brand of … Read More

Trending Footwear: Shoes Your Mood, Convertible Trainers

Once upon a time there was a boy named Luís Maria Marvão. Born and raised in Portugal, as a child he had dreams of becoming an architect. As he grew into a man, his dedication enabled him to fulfill that dream, and his curiosity led him to travel the world.  As his mind and his experiences expanded, his creativity led him … Read More

Following Up: A Few Favorite Finds from Lewis Andrews Lifestyle Store

The Algarve’s boutique department store, Lewis Andrews Lifestyle, is a convenient go-to for Cathy’s family when they spend time at their home in Portugal. Last week we got to know a bit more about the owners of this lifestyle concept. Now let’s see what Cathy has to say about a few of her favorite purchases. It might spur on a last-minute Christmas gift idea… The food … Read More

ethical muse Shares Their Scoop on Goop

As fans of Gwyneth Paltrow’s life-style blog Goop, we couldn’t wait to pay a visit to her pop-up shop in Manhattan. Walking into Goop Mrkt makes you feel as if you’ve been invited to her NYC apartment. All cool girl vibe, with her trademark feminine touches throughout. Designed by Roman and Williams, each piece of furniture is available for sale along with … Read More

Follow-up Friday…Why We Like Deadly Companions

In yesterday’s post, ethical muse shared an interview we did with one half of Deadly Companions duo, designer Isabelle Guillemot. For our Follow-up Friday feature we wanted to share why we like this edgy fashion brand. Not only is it on-trend, youthful and features local artists, Deadly Companions also makes responsible choices in fashion and life. Their label says it … Read More