In Serra da Estrela, in the heart of central Portugal, lies the tiny village of Cabeça. Perfect scenery, terraced fields and a silence that is intermittently broken by flocks of sheep herded by local Estrela dogs surround its 200 inhabitants. Home to the highest mountain and the only place in Portugal to ski, residents of Cabeça gather together each year … Read More

Vegetarian Michelin Chef Shares Philosophy and Who Inspires Him

It’s not every day that a Michelin-starred chef, tweezers in hand and with surgical precision, delicately places a slice of dehydrated beetroot on your plate. It was a gourmet and sensory  experience for ethical muse as we enjoyed a coveted place at the Chef’s Table in Vila Joya, a boutique resort located in Portugal. Paul Ivic, the chef of Tian … Read More

Tennis Anyone? All About the Hair…

Julien Farel and Wawrinka

Full disclosure, ethical muse is all about the hair. A good hair day or a great blow-out always leave us with a spring in our step. We also love tennis. What do these two things have in common? Julien Farel. A month ago, the US Open was in full swing. Ball placement, number of aces, speed of serve, brand of … Read More

Tierra Santa: America’s First South American-inspired Spa

Alan Faena only wears white. Perhaps this is so he will never be in danger of clashing with the decor of his hotel. When entering the 52-year old Argentinian’s self-named FAENA Hotel in Miami, Florida a sensory overload of color hits you as you walk into the lobby. The Cathedral, as the lobby is known, is surrounded by a collection of eight murals, … Read More

Living with Anorexia Nervosa – My Lessons, by Mina Roukbi

WARRIOR (noun): a person who shows or who has shown great vigor or courage; one who is centered or strong inside and out ethical muse has often written that a true sustainable luxury is creating the time to take care of sustaining our mind, body and spirit. In support of that, two of our summer posts have highlighted the joys of … Read More

Seeing the World Through the Lens of @wyattandthewhale

His Instagram feed explodes with visual poetry, giving followers an inspiring dose of eye-candy with every post. If you haven’t yet followed @wyattandthewhale you really must. A junior at Harvard College studying Psychology, Wyatt Roberston epitomizes an ethical muse core belief: you can sustain your soul by  feeding and fueling your passion. What could be more of a sustainable luxury than … Read More

Eating Clean in the Exumas

New Life chef

The waters of the Exuma Cays in the Bahamas must surely be rated among some of the best in the world. But, perhaps Cathy is a bit biased since these waters were the natural playground for her two young boys in the early 2000’s. Low tides would produce sandbanks stretching for miles and they would spend countless hours with friends searching … Read More

Gone to the Beach

We are blog-lite this week, slowing down the pace of our busy summer to take time to enjoy the smell of the surf and the feel of the sand between our toes. Of course, even on holiday we are always on the look out for the best of sustainable luxury to share…so, basically, this beach holiday is part of our ongoing … Read More

11 Howard’s Conscious Hospitality

There’s a new buzzword on the streets: conscious hospitality. Aby Rosen is the brainchild behind the creation of 11 Howard, Soho’s newest hotel that prides itself on defining that term. ethical muse seized the opportunity to spend a night in Soho in order to learn more about conscious hospitality from Director of Sales and Marketing, Shannon Sheppard. Read on and discover a bit … Read More

Look Who We Met: Private Chef Charle Boshoff

If you can’t stand the heat, invite Charle Boshoff into your kitchen! Currently working as a private chef, Charle’s career as a culinary guru has brought her opportunities to travel the world. A girl after our own heart – a foodie and a traveler! Originally from South Africa she got her culinary start working with the Radisson hotel group. There, she … Read More