Sustainable Farmhouse in the Algarve

This sustainable farmhouse is rural yet refined.  Casa Modesta is a rare hybrid. It’s a family business—virtually everyone around is part of grandfather’s Joaquim Modesto de Brito’s family—but with international sophistication. Its elemental in its design simplicity, yet the lines and light and shadows give it an aesthetic that would place it right at home in the pages of Wallpaper. … Read More

Oyster Farming in the Algarve

You either love them or hate them. There doesn’t seem to be any middle ground. We are talking about the humble oyster, also considered a gourmet delicacy and claimed to be an aphrodisiac. Close to Tavira, one finds Moinho dos Ilheus, a family-owned property which has survived three generations. Spend an afternoon with second-generation Margarida, and you will learn that … Read More


In Serra da Estrela, in the heart of central Portugal, lies the tiny village of Cabeça. Perfect scenery, terraced fields and a silence that is intermittently broken by flocks of sheep herded by local Estrela dogs surround its 200 inhabitants. Home to the highest mountain and the only place in Portugal to ski, residents of Cabeça gather together each year … Read More

Vegetarian Michelin Chef Shares Philosophy and Who Inspires Him

It’s not every day that a Michelin-starred chef, tweezers in hand and with surgical precision, delicately places a slice of dehydrated beetroot on your plate. It was a gourmet and sensory  experience for ethical muse as we enjoyed a coveted place at the Chef’s Table in Vila Joya, a boutique resort located in Portugal. Paul Ivic, the chef of Tian … Read More

Tennis Anyone? All About the Hair…

Julien Farel and Wawrinka

Full disclosure, ethical muse is all about the hair. A good hair day or a great blow-out always leave us with a spring in our step. We also love tennis. What do these two things have in common? Julien Farel. A month ago, the US Open was in full swing. Ball placement, number of aces, speed of serve, brand of … Read More

Tierra Santa: America’s First South American-inspired Spa

Alan Faena only wears white. Perhaps this is so he will never be in danger of clashing with the decor of his hotel. When entering the 52-year old Argentinian’s self-named FAENA Hotel in Miami, Florida a sensory overload of color hits you as you walk into the lobby. The Cathedral, as the lobby is known, is surrounded by a collection of eight murals, … Read More

Living with Anorexia Nervosa – My Lessons, by Mina Roukbi

WARRIOR (noun): a person who shows or who has shown great vigor or courage; one who is centered or strong inside and out ethical muse has often written that a true sustainable luxury is creating the time to take care of sustaining our mind, body and spirit. In support of that, two of our summer posts have highlighted the joys of … Read More

Seeing the World Through the Lens of @wyattandthewhale

His Instagram feed explodes with visual poetry, giving followers an inspiring dose of eye-candy with every post. If you haven’t yet followed @wyattandthewhale you really must. A junior at Harvard College studying Psychology, Wyatt Roberston epitomizes an ethical muse core belief: you can sustain your soul by  feeding and fueling your passion. What could be more of a sustainable luxury than … Read More

Eating Clean in the Exumas

New Life chef

The waters of the Exuma Cays in the Bahamas must surely be rated among some of the best in the world. But, perhaps Cathy is a bit biased since these waters were the natural playground for her two young boys in the early 2000’s. Low tides would produce sandbanks stretching for miles and they would spend countless hours with friends searching … Read More

Gone to the Beach

We are blog-lite this week, slowing down the pace of our busy summer to take time to enjoy the smell of the surf and the feel of the sand between our toes. Of course, even on holiday we are always on the look out for the best of sustainable luxury to share…so, basically, this beach holiday is part of our ongoing … Read More