A muse is a creative influence, inspiration or stimulus. Someone or something that motivates and spurs on our passion to do something meaningful and good. To us, a muse fuels our desire to make a difference and drives us to impact someone else’s journey, as well as our own, in a positive and lasting way.

Whether it’s how we choose to donate our profits, which social causes to support or whom we select to purchase our products and materials from, the ethical is always our muse.