genuine muse blog

shout out from Cheap n Chic

As you know takes a special interest in ethical fashion, upcycling and special labels who have special missions. I was invited to the VIP Gifting Lounge for a second time. The lounge furnishes visiting superstars like Cate Blanchett, Frieda Pinto and Richard Gere with local and international brands during film festivals and sporting events like the Abu Dhabi Grand Prix.

In the lounge I came across Ethical Muse. The line features beach bags handmade in Uganda to help “weave out poverty” with exquisite cow horn handles. The IPAD covers Cate Blanchett grabbed were created with 48 plastic bags from waste in the Philippines and the brand’s bracelets are made from 100% recycled beads hand crafted by women in Uganda to provide income for their families.

As a for profit venture, Ethical Muse’s mission is to design and source high quality, recycled and sustainable accessories and bring awareness of global social causes to consumers.

The lovely ladies (above), Cathy (a fellow Aussie Chinese) and Christina gifted me their amazing Koko bag. I wore it to the Dove Real Beauty by Real Women book launch the following day. The Koko bag is red because it supports World AIDS Day December 1st. It’s handmade in Ethiopia from local leather and lined with fairly traded fabrics.

This bag has also been worn by none other than Kris Jenner as seen below:

The girls from Ethical Muse were not the only cool ones in the lounge. Just take a look at the amazing brands below.

It was a dazzling night and I want to thank Storylines, T Junction, Ocoo Beauty Drink, Natura Bisse, Bastien, Malaak and Moet and Chandon for the generous gifts. Thanks also to Miss Selfridge for the dress I am wearing in this blog.



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