Ethical means to do it right, to be empathetic towards our planet and to be kind to each other.  Muse is our inspiration, our creative influence. We travel around the world searching for ethical muses and stories to share that are muse-worthy.

As influencers in the world of sustainable luxury, our blog has 8 categories highlighting the people, places and things that speak to those wanting to incorporate sustainability into a luxury lifestyle.

Beauty #eyeofthebeholder

Edibles #whatsonthemenu

Fashion #youvegothelook

Home #habitat

Interesting #museworthy

Interviews #lookwhowemet

Travel #ontheroadagain

Wellness #warrior

Sustainability isn’t one-size-fits-all.