Originally launched in 2011 as a retail business focused on targeting the conscious consumer, ethical muse switched gears in 2014 to go down a road less traveled; designing unconventional corporate gifts for a new breed of client: the conscious corporation. In late 2015 we evolved once more when we gave birth to a lifestyle blog focusing on a sustainable luxury platform.

Now focusing full-time on the blog, ethical muse is a viewpoint in blending luxury and sustainability – #sustainaluxe. As influencers in the world of sustainable luxury we desire to highlight an ethos of awareness, choices and no judgement on the eco-luxury platform.

As expats residing in Dubai, wanderlust courses through our veins. Our blog, launched in November 2015, is a hub where we share muse-worthy #sustainaluxe discoveries found world-wide. Everything we write about is endorsed by our first hand experience with the person, place or thing that we are sharing with readers.

Collaboration list includes:
Dubai Film Festival
Abu Dhabi F1 Grand Prix
Alfa Romeo
One&Only Resorts
Omey Projects

In addition, we have personally and professionally supported 450 children at the Masooli school in Uganda providing meals, access to water, sanitation and scholastic materials.